Shell Cordovan



Shell cordovan is one of the world's most special skins – made from horse croup (each has just enough muscle for one pair of shoes) with a processing technique that dates back to the medieval Moors. The calling card of shell cordovan is an instantly-recognizable luster, almost as if the shine comes from within

(it's naturally oilier by merit of the tanning process and pore structure.) Because of this, it needs relatively little maintenance to keep it looking amazing – all you really need is a little heat, regular conditioning, and a little bit of cream polish now and then if you'd like.

The No-Huddle
(Last Minute)

Brush off excess dirt and dust with a brush or a damp cloth. Then, brush vigorously for as long as you can stand... the goal is to build enough heat to release the natural oils.

Buff to a shine with a dry chamois cloth, using a back-and-forth motion and just enough speed to build up some heat.

THE TWO-MINUTE DRILL
(SUNDAY AFTERNOON)

Remove laces, then brush off excess dirt and dust with a brush or a damp cloth. Then, brush vigorously for as long as you can stand... the goal is to build enough heat to release the natural oils.

Work Rénovateur into your shoe with a cloth, gradually, one pea-sized amount at a time (three in all) until there’s no film remaining.

Let it sit for three minutes... then, buff to a shine with a brush or dry chamois cloth, using a back-and-forth motion and just enough speed to build up some heat.

Insert shoe trees before putting your shoes away – they’ll absorb moisture and help preserve the shape.

The Ninety-Yard Drive
(Twice a Year)

Remove laces, then brush off excess dirt and dust with a brush or a damp cloth. Then, brush vigorously for as long as you can stand... the goal is to build enough heat to release the natural oils.

Work Rénovateur into your shoe with a cloth, gradually, one pea-sized amount at a time (three in all) until there’s no film remaining. Let it sit for three minutes... then, buff to a shine with a brush or chamois cloth, using a back-and-forth motion

Apply a small amount of cordovan cream polish with a brush or chamois cloth – just two pea-sized drops is enough. Cover shoe, then let the polish settle for three minutes. Buff with a chamois cloth, building up heat, to your desired shine.

Insert shoe trees before putting your shoes away – they’ll absorb moisture and help preserve the shape.

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