Years ago there was a surfeit of men's specialty clothing stores — shops that were part fraternity house and part museum with a heavy dose of English gentleman's club. The salesmen, smelling of a mix of tobacco, peppermint and aftershave, were a cross between a concierge, a next-door neighbor and a professor who was in the know about everything — from cars to books to sports to music.
Though their mission was to help a man dress, they offered more than rules. You were taught how to feel comfortable in your own skin and introduced to skills that would serve you well for your entire life — how to tie a tie, where your pants should break and how to dress for certain occasions. This wasn't just a shopping trip — these were rituals being handed down by keepers of the grail — people who were confidantes, offering advice without judging.
Our inspiration draws from Gordon Parks and Steve McQueen, from Charlie Feathers to Belle & Sebastian, from the 1971 BMW 3.0CS to the BMW 5 diesel station wagon — a fresh interpretation of old standards.
This spirit we’ve sought to capture is expressed through combining iconic pieces with the design of our own products. Our experience as a designer and an editor has encouraged us to offer high-quality, authentic things not found together today — a collection of essential items offered from our perspective. We have traveled the world to design, make and buy the best product for the best price.
Our role is to serve... to help men navigate the uncertainty of their wardrobe choices. We are not just offering the perfect suit, socks, or sweater; we are providing a sense of security, confidence and joy in the wearing of them. We want to help men to be properly dressed and properly served... clothed and in their right mind.