Magazine B Leica

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 34 highlights German company Leica, maker of the first 35mm camera. As Joh puts it, “ With the decline of film and the rise of digital, many businesses in the photography industry, including Leica, found themselves facing significant challenges. Leica, however, adopted Panasonic's digital technology to introduce new products, and has continually worked to strengthen its presence in the digital market... It must have taken an extraordinary effort for the camera brand that invented the 35mm compact and introduced photography to the general public to maintain its reputation in the digital segment.”